Connect with your crowd.

Let’s make your content more meaningful.

I work with teams of all sizes to find what their audience needs and how to meet them there with useful, action-driven content.

A Senior Copywriter with a background in marketing and advertising strategy, I can help your brand define and deliver content that educates and resonates with audiences.

Freelance Copywriting + Narrative Strategy

  • Define your voice and put your business objectives at the heart of every piece of content. Get strategic insight and copy from an experienced Senior Content Lead.

  • Use your data to tell a story, turning market research into actionable insights for your audience.

  • Define who you are inside and out with the right words for your web site and internal style guides.

  • Generate new leads with targeted long-form content such as ebooks, market reports, and templates.

  • Share your vision and improve conversions with approachable web content.

  • Share your customer success stories and win more business.

  • Enhance your SEO with long-form content that is helpful, actionable, and easy to read.

  • Articulate yourself better and get noticed with ghostwritten articles and quotes for LinkedIn, blogs, keynote presentations, and press releases.

Portfolio
About me

Nice words that I didn’t write

Client testimonials

  • Mel continuously went above and beyond. Her insightful, meticulously crafted B2B content was instrumental in building Eventbrite’s brand reputation and sales pipeline in the APAC region.

    Courtney Johnston, Eventbrite

  • Mel is aways reliable, efficient and producing great content for us. She’s puts on her ‘Tixel’ hat incredibly quickly and turns very rough briefs into content we’re proud to share.

    Jason Webb, Tixel

  • I have never worked with someone who was so quickly able to speak/write with exactly the tone and vibe I wanted. Mel knew what we were trying to say better than we could ever articulate.

    Joshua Boys, Arkahna

  • Mel is a sharp, switched on, highly intelligent professional. An independent thinker, with a super solid work ethic, she is an absolute star for anyone she works for.

    Stephan McLardie, FCB Global

  • She's always open to collaborating with team members, provides good suggestions for improvement and takes all comments into consideration. She is a great partner to work with and I would 100% recommend her.

    Zac Leigh, Tixel

Brands I’ve written for