GoodHuman

Senior Copywriter (Freelance, ongoing)
Client since 2020

B2B Content Writer

+ Freelance copywriter

Australian market

GoodHuman is a technology startup that believes it’s time that the human services sector benefits from the kind of innovation that so many other industries already take for granted.

Since 2020, I have joined GoodHuman on this journey by producing high quality long-form content that appeals to leadership teams within large and enterprise disability support organisations. This B2B content approaches sensitive issues with understanding by being well-researched and up to date with the complexities of operating a business within the strict regulations of the National Disability Insurance Scheme (NDIS).

Collaborating with the marketing team, we develop concepts and new research to produce thought leadership for the industry that generates leads and has established GoodHuman’s unique position in the market. I have also assisted with the company’s tone of voice and values for their brand development in 2021.

Courtney Johnston, Head of Growth

“Mel’s standout quality is her empathy for the audience. She is a results-driven writer who achieves strategic business objectives while simultaneously delivering value to readers through genuinely engaging content.”

Georgie Leslie, Chief Marketing Officer

“As a result of your curiosity, empathy and focus you consistently produce such high-quality work. This year we have really started to see the business impact of this consistent storytelling resonating with our audience.”