Copywriting Services

Freelance Senior Copywriter | Content Marketing | Content Strategy | SEO Copywriting

Purposeful copy for websites, blogs and publications

Website copy that works.

Keywords drive traffic, marketing drives sales. Good copy does both.

Well-researched and strategic content can elevate your brand, improve search rankings, and position your organisation or employees as industry leaders. I can provide outcome-oriented copywriting and strategic direction for content for your website including blog articles and knowledge base help centres.

I am also happy to assist with ghost writing, regularly providing content such as CEO letters and articles for individuals on LinkedIn. While I don’t provide a PR function (such as distribution to the media), I can assist with copywriting for press releases and partnership content.

Actionable content that makes brands useful

Insights that inspire action.

Support your customers and they will support you.

No one likes to give their details away and get little in return. When publishing eBooks, downloadable templates, or market research, you have to make it worth peoples’ time and energy. As a senior copywriter with a marketing background, I create actionable content that educates and helps customers while attracting more leads.

I have over a decade of experience in producing and editing a range of long-form content pieces that have yielded impressive results for clients, including branded eBooks, downloadable templates, industry insights, and customer case studies.

Ad-hoc support for marketing and growth teams

Growth without the headcount.

Startups and scale-ups need content to support growth, but often can’t justify having a full-time writer on staff. I provide ongoing support on a casual or project basis and have worked with everything from fledgling startups with no marketing support to large multi-functional teams. Having a freelance copywriter to call upon regularly allows businesses to scale content as needed and only pay for what they need.

With a broad depth of experience and insight across industries (corporate, consumer, B2B and non-profit), I pride myself as being a marketing generalist who can quickly establish business needs and adapt my writing to suit. Most clients have worked with me for over a year, some more than five!

Client Testimonials

(Nice words that I didn’t write)

  • Mel continuously went above and beyond. Her insightful, meticulously crafted B2B content was instrumental in building Eventbrite’s brand reputation and sales pipeline in the APAC region.

    Courtney Johnston, Eventbrite

  • Mel is aways reliable, efficient and producing great content for us. She’s puts on her ‘Tixel’ hat incredibly quickly and turns very rough briefs into content we’re proud to share.

    Jason Webb, Tixel

  • I have never worked with someone who was so quickly able to speak/write with exactly the tone and vibe I wanted. Mel knew what we were trying to say better than we could ever articulate.

    Joshua Boys, Arkahna

  • Mel is a sharp, switched on, highly intelligent professional. An independent thinker, with a super solid work ethic, she is an absolute star for anyone she works for.

    Stephan McLardie, FCB Global

  • She's always open to collaborating with team members, provides good suggestions for improvement and takes all comments into consideration. She is a great partner to work with and I would 100% recommend her.

    Zac Leigh, Tixel

Where to from here?

  • View Portfolio

    Check out work samples from current and past clients across Australia, the US and UK including GoodHuman, Eventbrite, Belong, Tixel and more.

    Portfolio

  • Learn More

    Who is Mel Kershaw? Read the about page for FAQs and to learn more about my background in Marketing, Advertising and Content Strategy.

    About

  • Get in Touch

    I don’t need a perfect brief to get started. If you have a goal and a budget, send me an email or message over LinkedIn and let’s chat further.

    Contact