PwC

Taxation and incentive schemes can be hard to communicate. The Australian Tax Office (ATO) and AusIndustry websites are filled with great information, but the language is complex and there are very few examples where things are explained in plain English.

To target small business owners and startups, PricewaterhouseCoopers (PwC) enlisted my help to rewrite their knowledge base articles, providing simple help and educating startups on who could apply for the R&D Tax Incentive and how.

The new knowledge base articles:

• Extended time spent on page

• Improved enquiries by providing approachable and helpful guides

• Improved SEO with high quality content