Tixel

Senior Copywriter (Freelance, ongoing)
Client since 2020

Content Marketing

+ Ad-hoc freelance copywriter

Australian, US and UK markets

Tixel is on a mission to get more fans to events they love while driving the industry to be fair, accessible, and transparent. They engaged my copywriting services to help refine their content approach to the B2B market of event organisers, promoters, and live music venues.

During the extended lockdown period of 2020, I helped Tixel develop thought leadership ideas and content that could speak to the events industry while it was on pause. I have also contributed to a roll-out of new website content, case studies, consumer-facing ad content and newsletters, and put together an ebook that was featured in music industry blogs.

Highlights:

Assisted in the development of the brand’s position to the B2B market

Generated business leads and interest during the beginning of the COVID-19 pandemic when events were most impacted
Created informative blog posts, ebooks, and templates to support the live music industry through COVID-19
Assisted the PR lead with press releases and ideation

Jason Webb, Co-Founder

“Mel has been an incredible addition to our content team. She’s aways reliable, efficient and producing great content for us. She puts on her ‘Tixel’ hat incredibly quickly and turns very rough briefs into content we’re proud to share.”

Zac Leigh, Co-Founder

“Mel has been an absolute pleasure to work with. She is a very talented copywriter and is always able to translate our key messages into great copy that resonates with our audience. She is a great partner to work with and I would 100% recommend her.”