Arkahna

Freelance Senior Copywriter
2021 - 2022

Brand tone of voice

+ Web site content and press releases

Australian market

Arkahna is a new technology consulting company in WA that launched in 2021. I came on board to help define the brand’s tone of voice and assist with copywriting tasks for this new startup.

Arkahna is taking a fresh approach to enterprise-level tech consulting. This required getting a quick understanding of the complex work they undertake and turning it into accessible ideas that appeal to a broad client base across government organisations and large corporations.

Early reception has been positive, including having press releases picked up by industry media.

Highlights:

Developed brand tone of voice, defining company values and content for launch

Produced early website content and taglines for use throughout the business
Produced two press releases that were both picked up by industry media

Joshua Boys, Co-Founder

“I have never worked with someone who was so quickly able to speak/write with exactly the tone and vibe I wanted. Mel knew what we were trying to say better than we could ever articulate. The quality of Mel's work is phenomenal and I can (and do) wholeheartedly recommend her to anyone looking to add a fresh approach to their written content.”