Vision Australia
Senior Copywriter (Freelance, ongoing)
Client since 2023
Senior Copywriter
+ Freelance content strategy support
Australian market
In 2023, I was approached by Vision Australia to support the relaunch of the Seeing Eye Dogs Australia website. Immediately clicking with the team and their purpose, this quickly turned into an ongoing relationship where I support both Seeing Eye Dogs and Vision Australia every week with their copywriting needs. Supporting the Marketing team and their stakeholders, I work on strategic and purposeful copy for a wide range of campaigns and projects across web, email, social and advertising.
Examples include internal email nurture journeys that have improved the onboarding experience for new clients and low vision public awareness campaigns ‘The Pupil Project’ and ‘Don’t Miss a Beat’.
Recent samples
Don’t Miss a Beat landing page (low vision awareness)
‘The Pupil Project’ social media campaign taglines for Instagram, Facebook and YouTube
Landing page for Digital Access consulting and training services
Copy That Connects.
AI can write, but can it connect to the people you serve? Find out how empathy for your audience can make a brand more effective and approachable.