Purposeful content for brands.

Freelance Senior Copywriter and Content Strategist specialising in lead-gen content for tech startups and for-purpose organisations.

Cartoon image of two female workers talking over coffee, a copywriting freelancer and her client

Useful content that generates traffic and leads.

Hi there! I’m Mel Kershaw, freelance senior copywriter and content marketing specialist for the Australian, UK and US markets. I team up with startups and established businesses to produce well researched, actionable content of all shapes and sizes.

While I have a broad and varied background in marketing and advertising across all industries, my copywriting experience centres on B2B, SEO, growth and lead-generation to support the technology and software industry. I have also worked with a number of for-purpose organisations and non-profits.

I work remotely as an extension for marketing teams of all sizes. Most of my clients have been working with me for more than a year — some longer than five!

Freelance Copywriting + Strategy

  • Enhance your SEO with long-form content that is helpful, actionable, and easy to read.

  • Put your business objectives at the heart of every piece of content with strategic insight from an experienced senior marketer (who also writes!)

  • Generate new leads with targeted long-form content such as ebooks and templates.

  • Share your vision and improve conversions with approachable web content.

  • Share your customer success stories and win more business.

  • Define who you are inside and out with the right words for your web site and internal style guides.

  • Use your data to tell a story, turning market research into actionable insights for your audience.

  • Articulate yourself better and get noticed with ghostwritten articles and quotes for LinkedIn, blogs, keynote presentations, and press releases.

Brands I’ve written for

Art Series Hotels logo
Yelp logo
Arkahna logo
PWC logo
Belong logo
GoodHuman logo
Tixel logo
Eventbrite logo

Client Testimonials

(Nice words that I didn’t write)

  • Mel continuously went above and beyond. Her insightful, meticulously crafted B2B content was instrumental in building Eventbrite’s brand reputation and sales pipeline in the APAC region.

    Courtney Johnston, Eventbrite

  • Mel is aways reliable, efficient and producing great content for us. She’s puts on her ‘Tixel’ hat incredibly quickly and turns very rough briefs into content we’re proud to share.

    Jason Webb, Tixel

  • I have never worked with someone who was so quickly able to speak/write with exactly the tone and vibe I wanted. Mel knew what we were trying to say better than we could ever articulate.

    Joshua Boys, Arkahna

  • Mel is a sharp, switched on, highly intelligent professional. An independent thinker, with a super solid work ethic, she is an absolute star for anyone she works for.

    Stephan McLardie, FCB Global

  • She's always open to collaborating with team members, provides good suggestions for improvement and takes all comments into consideration. She is a great partner to work with and I would 100% recommend her.

    Zac Leigh, Tixel